Marketing automation has become a game changer for digital marketing teams. By streamlining repetitive, time-consuming tasks, it frees marketers to focus on creativity, strategy, and delivering great costomer experience

Done right, automation not only saves costs and improves efficiency but also enables personalization at scale – helping brands connect with audiences in more meaningful ways. As  artificial intelligence (AI) and advanced analytics evolve, automation is now central to driving consistent growth across channels.

According to research by Ascend2, the top goals for marketers using automation are to optimize strategy (43%), improve data quality (37%), and identify ideal customers or prospects (34%). In short, automation is no longer optional – it’s a core driver of marketing performance